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Delhi NCR leads the luxury residential launches segment in H1 2024 : Report

This trend signifies a growing demand for high-end properties in the Indian real estate market. The demand for luxury real estate is driven by several factors, including:

* **Rising disposable incomes:** As the Indian economy continues to grow, so does the disposable income of its citizens. This allows individuals to invest in luxury goods and services, including high-end real estate.

This impressive performance can be attributed to factors such as the rising disposable income, a growing aspiration for a luxurious lifestyle, and the continuous development of infrastructure in the region. One of the latest infrastructure projects that is influencing the demand for luxury housing is the recent launch of the Dwarka Expressway. According to the JLL report, the number of new launches in the real estate market exceeded the total launches of 2023, which were recorded at 22,707 units. This indicates a noticeable inclination towards luxury homes among buyers. Gurugram lead the market with 55% share of the new launches, followed by Noida with 35% contribution. Gurugram has shown remarkable performance in the luxury real estate market. A significant 88% of all new launches are focused on the Dwarka Expressway and Southern Peripheral Road regions. This data highlights the growing desire for high-end residential properties in these specific areas.

**The Housing Market: Luxury vs.

This shift in demand has prompted developers to adjust their offerings, leading to a surge in the construction of larger, more luxurious homes. The rise of remote work has also played a significant role in shaping the housing market. With the rise of remote work, many people are choosing to relocate to areas with lower housing costs, seeking out more affordable options. This trend has led to a shift in demand, with buyers seeking out smaller, more affordable homes in desirable locations.

This shift in focus has led to a rise in demand for properties that cater to specific needs and preferences, such as sustainable living, wellness, and technology integration. The luxury real estate market is experiencing a significant transformation, driven by several key factors. First, the rise of digitalization and the internet has revolutionized how people search for and purchase properties. Online platforms and virtual tours have become essential tools for buyers and sellers, streamlining the process and making it more accessible.

“The luxury real estate market is witnessing a transformative shift, driven by the evolving preferences of discerning homebuyers. Today’s consumers are not just seeking opulence; they are looking for homes that align with their values and lifestyles. Modern luxury homebuyers increasingly prioritise smart home technology as an essential feature, with 77% considering it crucial when selecting a new home (Coldwell Banker Real Estate LLC). This trend highlights a growing demand for homes that seamlessly integrate convenience, comfort, and exclusivity. The focus is now on creating living spaces that not only reflect the personalities of buyers but also anticipate their future needs. With the Indian luxury real estate market projected to grow at a CAGR of 3%, the future of luxury living lies in sustainable and tech-enabled projects that push the boundaries of what luxury can offer,” said Ashok Chhajer, CMD & Chairman at Arihant Superstructures.

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