Emma Wilks’ Background and Expertise
Emma Wilks brings a wealth of experience in luxury real estate marketing and branding to her new role at Grace Bay Resorts. With a strong background in the industry, Wilks has developed a keen eye for creating effective marketing strategies that drive results.
She also worked at the U.K.’s leading property consultancy, Savills.
Emma Wilks: A Marketing Expert with a Global Perspective
Early Career and Leadership Roles
Emma Wilks began her career in the real estate industry, working at Savills, a leading property consultancy in the U.K. Her experience at Savills laid the foundation for her future success in marketing and real estate. She later moved to Landsec, the U.K.’s largest real estate company, where she held leadership roles that further honed her skills.
Marketing Expertise at Related Companies
At Related Companies, Emma Wilks served as Vice President of Marketing, overseeing marketing efforts across various high-profile projects in U.S. cities.
Developing a comprehensive brand awareness strategy to drive growth and customer loyalty for Grace Bay Resorts.
Brand Awareness and Marketing Strategy
As the new Director of Marketing, Wilks will be responsible for developing and implementing a comprehensive brand awareness strategy for all Grace Bay Resorts properties. This will involve creating and executing a marketing plan that showcases the unique features and benefits of each property, while also highlighting the overall brand identity. Key objectives of the brand awareness strategy will include: + Increasing brand recognition and awareness among the target audience + Positioning Grace Bay Resorts as a premium and desirable destination for luxury travelers + Driving website traffic and online bookings + Enhancing the overall customer experience and loyalty
The Private Villa Collection
Wilks will also be responsible for growing The Private Villa Collection, a luxury villa experience that offers guests the opportunity to stay in private villas with personalized service and amenities.
She is a solicitor and has worked in various roles within the legal profession. Emma has also been involved in several high-profile cases, including the landmark case of the “Bolton Wanderers Football Club” case, which was a significant development in the area of employment law.
The Rise of Employment Law
Employment law has become a significant area of focus in recent years, with many high-profile cases making headlines.