The episode focused on the importance of understanding your target audience and crafting a compelling narrative that resonates with them. Will Hayes emphasized the importance of understanding the “why” behind your marketing efforts. Will Hayes explained that a compelling narrative is not just about telling a story; it’s about connecting with your audience on an emotional level.
Setting unrealistic goals can lead to disappointment, demotivation, and ultimately, failure. For example, a small business owner might set a goal of generating 1000 new leads per month without considering their existing marketing budget, the time commitment required, and the average conversion rate of their lead generation efforts. This goal is likely to be unrealistic and unsustainable, leading to frustration and wasted resources.
Understanding the difference between these two sets of needs is crucial for developing effective marketing strategies. Here’s a breakdown of the key differences:
**Business Needs:**
* **Focus:** Long-term growth and sustainability. * **Objectives:** Building brand awareness, customer loyalty, and trust.
Build your brand To build a strong brand, you need a clear and distinctive point of view, best expressed through your personality. Consistency on social media leads to success as people become more comfortable and authentic over time. Authentic engagement resonates with audiences, driving recognition and engagement. Ultimately, this helps establish you as a trusted expert or luxury leader, aiding in achieving your goal of selling homes. Print vs. digital While digital marketing offers precise targeting and measurable results, print media still has value, especially in the luxury space. High-quality print materials can create a strong brand presence and reach audiences in a tactile and impactful way. The key is to integrate print and digital strategies effectively, ensuring multiple touchpoints with potential customers.
Digital is more than social media Digital marketing extends beyond social media to include behavior image-driven and keyword copy-driven strategies. To adapt to a more strategic marketing style, agents should aim to dominate local search map sections as a gateway for potential customers. Google is shifting its focus to favor local services in search results, recognizing that national brands, despite their SEO dominance, don’t always provide the highest quality user experience. This shift is driven by active engagement with Google My Business profiles, customer reviews and messages, rather than just content. QR codes have made a significant comeback, offering a seamless way to bridge print and digital media, providing an interactive experience without cluttering high-end print materials and enhancing engagement without compromising the aesthetic appeal of the print material.
This document outlines a comprehensive marketing strategy for a new business venture. The strategy emphasizes the importance of setting clear objectives and SMART goals, creating a balanced approach between business needs and marketing tactics, and leveraging both print and digital media. It also highlights the strategic use of QR codes for enhanced engagement.
Our Certified Luxury Home Marketing Specialist™ (CLHMS™) designation is recognized globally. Take advantage of the training offered and the information provided through The Institute’s Local Luxury Market Reports, published monthly, exclusively for members. View additional insights from the Institute.
