Real estate is a multifaceted industry that requires a unique blend of business acumen, interpersonal skills, and knowledge of the market. At the heart of this industry is a leader who has built a global real estate brand through strategic personal branding, trusted leadership, and cultivating high-performing teams. One such leader is Mauricio Umansky, the Netflix real estate star of Buying Beverly Hills. Mauricio Umansky is set to lead the Australasian Real Estate Conference (AREC) at the Gold Coast Convention and Exhibition Centre on Monday, 26th of May. During his keynote speech, he will share his insights on how he built his business, including the importance of building lasting client relationships, mastering negotiation, and succeeding in the competitive luxury property market. Umansky’s journey in real estate began in 2011 when he launched The Agency. However, his path to success started much earlier, when he was learning the ropes from his father. The realtor has stated that his father taught him the value of a cent, business fundamentals, such as inventory, customer service, and supply chains, and these lessons have stuck with him throughout his career. Umansky has also talked about how he fell in love with the industry and its infinite possibilities. He has never stopped learning about real estate, from selling his first-ever condo for about $200,000 in the Valley, to his most recent $22.5 million property in Brentwood, Los Angeles. Despite his success, Umansky has also shared his struggles and setbacks. He has talked about the importance of humility and the need to continually prepare and learn. He has said that losing a listing he thought he had in the bag taught him a valuable lesson about the importance of hard work and dedication. Umansky’s approach to real estate is centered around delivering an exceptional experience to his clients. He believes that whether agents are selling high-end properties or small units, the same principles apply: listening to clients and understanding the market. He has said that real estate is not a part-time job, but a full-time commitment that requires hustle and dedication. According to Umansky, delivering an exceptional experience is a key part of building a successful real estate business. He has stated that his company, The Agency, is based on the principle of delivering experience, not just a price point. He believes that every home is someone’s most valuable asset, and when you approach every transaction with the same level of care, effort, and professionalism, you build a business with longevity. Umansky also founded The Agency to give back to the industry and drive meaningful change. He has said that innovation has remained constant at The Agency, whether in marketing, tech, or team dynamics, and sees continued disruption as essential to the industry’s future. Throughout his career, Umansky has received national recognition for his achievements in the real estate industry. He was ranked number 3 in the country and number 1 in California, according to The Wall Street Journal. Despite his many achievements, Umansky remains humble and grounded. He continues to learn and grow, and sees himself as a true expert and adviser for the regions he represents. Key takeaways from Umansky’s approach to real estate include:
* The importance of building lasting client relationships
* Mastering negotiation and succeeding in the competitive luxury property market
* Delivering an exceptional experience to clients
* The need for hustle and dedication in the real estate industry
* The importance of innovation and disruption in the industry’s future
These principles are essential for building a successful real estate business, regardless of experience level. By focusing on building relationships, delivering exceptional experiences, and staying ahead of the curve, agents can drive growth and success in the industry. Leadership and Team Building
Mauricio Umansky is also known for his leadership and team-building skills. He has built a high-performing team at The Agency, and has spoken about the importance of collaboration and transparency in the industry. At The Agency, innovation has remained constant, whether in marketing, tech, or team dynamics. Umansky believes that continued disruption is essential to the industry’s future, and sees his team as key to driving this change. Delivering Exceptional Experiences
Umansky’s approach to real estate is centered around delivering exceptional experiences to his clients. He believes that every home is someone’s most valuable asset, and when you approach every transaction with the same level of care, effort, and professionalism, you build a business with longevity. He has said that his company, The Agency, is based on the principle of delivering experience, not just a price point. This approach has been successful for Umansky, and has helped him build a loyal client base. Key Statistics
| Year Launched | The Agency |
| Ranking | Number 3 in the Country, Number 1 in California | Price Range | $200,000 – $22.5 million |
What to Expect from Umansky’s Keynote
Mauricio Umansky will share his insights on how he built his business, including the importance of building lasting client relationships, mastering negotiation, and succeeding in the competitive luxury property market. He will also discuss the need for hustle and dedication in the real estate industry, and the importance of innovation and disruption in the industry’s future. Umansky’s keynote speech is expected to be an engaging and informative session, and will provide valuable insights for agents and industry professionals. By attending the Australasian Real Estate Conference, attendees will have the opportunity to learn from one of the most successful real estate agents in the industry.
