Renters are no longer satisfied with basic amenities; they seek homes that integrate seamlessly into their digital lifestyles. The Rently 2025 Apartment Design & Decor Trends Report highlights this trend, showing that 71% of renters prioritize smart home security and 69% seek sustainable decor options.
- Smart home security features like keyless entry, security cameras, and smart thermostats are now a standard expectation for modern renters.
- Renters value the ability to manage lighting, temperature, and security from a smartphone.
- Younger generations raised in a connected world are driving the demand for smart home technology.
The growing demand for smart home security is driven by its benefits for both tenants and landlords. Security systems not only enhance property safety but also reduce incidents of break-ins or unauthorized access.
| Key Benefits of Smart Home Security | Security | Ease of use | Economic benefits |
| Enhanced property safety | Reduces incidents of break-ins or unauthorized access | Streamlines security management | Long-term property value |
However, affordability remains a key factor for most renters. While 69% of renters prioritize sustainable decor, cost remains a barrier to adopting green features.
- Low-impact upgrades like energy-efficient lighting, recycled or upcycled materials, and non-toxic paints can enhance a rental’s appeal without driving up prices.
- Renters are drawn to homes that promote lower utility bills, reduced environmental impact, and healthier indoor environments.
- Sustainability marketing is becoming increasingly important, with renters seeking features like smart thermostats, solar panels, or sustainable building materials.
Investors must adapt to changing renter preferences by embracing smart home technology and sustainable design. Those who do will position themselves for long-term success, while those who don’t risk falling behind.
“The growing demand for smart home security and sustainable design is reshaping how investors approach rental properties. Those who embrace these trends will thrive, while those who don’t will struggle to keep up with the changing market.”—Rently 2025 Report
Adapting to evolving renter expectations requires a proactive approach. Landlords and property managers should assess existing amenities and identify opportunities to retrofit or upgrade.
Adding smart locks, security systems, and energy-efficient appliances can boost desirability. Emphasizing eco-conscious features like green building materials or waste reduction efforts can also help properties stand out in a sustainability-driven market.
The future of rental market investments is clear: property owners must align with tenant priorities around technology and sustainability. Those who do will attract high-quality tenants and command stronger rental returns.
The key to success lies in understanding what renters care about most: convenience, safety, and environmental responsibility.
