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Why real estate brands tap A list celebrities for trust visibility

Similarly, the real estate company, Supertech, partnered with the popular Bollywood actor, Varun Dhawan, to promote its projects.

  • *Increased brand awareness*: Celebrities have a massive following, which can help increase brand visibility and reach a wider audience.
  • *Enhanced credibility*: Partnering with a well-known celebrity can lend credibility to a real estate brand, making it more attractive to potential buyers.
  • *Emotional connection*: Celebrities can create an emotional connection with their audience, making the brand more relatable and memorable.

    The House of Abhinandan Lodha (HOABL) garnered attention by unveiling a project in Ayodhya coinciding with the Ram Mandir consecration.

    The Power of Celebrity Endorsements

    Celebrities have long been recognized as influential figures in shaping consumer behavior and perceptions.

    Regional Expansion Strategies

    DRA Homes, a Chennai-based real estate company, is taking a multi-pronged approach to expand its operations beyond the geographical boundaries of Tamil Nadu. The company’s primary goal is to establish a strong presence in the Indian real estate market, particularly in the southern region.

    The Rise of Mandanna

    Mandanna’s journey to stardom began with her early days as a model and a television presenter. She started her career in the entertainment industry by working as a model and presenting various TV shows. Her hard work and dedication eventually led to her being cast in her first film, which marked the beginning of her acting career.

  • Her role in Chaava, which showcased her acting skills and earned her critical acclaim
  • Her performances in Animal and Goodbye, which further established her as a talented actress
  • Her ability to transition seamlessly from South Indian films to Bollywood, showcasing her versatility and range

    • Pan-India Appeal

    Mandanna’s success in Bollywood has led to her gaining a pan-India appeal, with her films being watched and appreciated by audiences across the country. Her ability to connect with audiences and convey complex emotions through her performances has made her a beloved actress in the industry.

    The Elan Group’s decision to collaborate with the Indian film industry was a strategic move to tap into the country’s massive market. The Elan Group’s collaboration with Shah Rukh Khan marked a significant milestone in the company’s history. This partnership aimed to promote the Ayodhya project through the power of cinema.

    Brand Endorsement Agreement

    DRA, a leading digital media company, has entered into a two-year exclusive brand endorsement agreement with Rashmika Mandanna, a prominent Indian actress. This partnership aims to leverage Mandanna’s massive international fanbase to promote various brands and products globally.

  • Enhance brand visibility and reach a wider audience
  • Increase brand awareness and credibility
  • Drive sales and revenue growth
  • Foster a strong brand identity

    • Utilizing Mandanna’s Fanbase

    Elan Group, the parent company of DRA, plans to utilize Khan’s extensive international fanbase for forthcoming campaigns and global promotions. This strategic move is expected to increase brand visibility and reach a wider audience, ultimately driving sales and revenue growth. • Social media campaigns: Utilize Mandanna’s social media presence to promote brands and products to her massive following. • Influencer partnerships: Collaborate with Mandanna to partner with other influencers and celebrities to amplify brand reach.

    Elan is a luxury lifestyle brand that focuses on providing bespoke experiences tailored to individual preferences and interests.

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